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About Us
1)Company Introduction
Alpha Eden was established in 2006 under Hong Kong company Smartop Int’ Investment Ltd., which owns design, production and distribution for woman and children shoes. To co-link the international market, Alpha Eden was brought into the China market at the first of 2008, and authorized a company to take respond as manufacturer and distributor.
Right now, Alpha Eden has 5 retail stores in Guang Zhou city, also Alpha Eden become the well-known brand in China.
In the coming late 2009, Alpha Eden also will be bringing into the well-known international city, Hong Kong.
2) Product Brief
Alpha Eden, products designed from European style, with best selection of different materials; and providing privilege service to all customers. Classic, elegant and trendy styles, showing the impressive idea in the design.
Our mission: To Create the Best Shoes!
Every customer happy with our shoes are our motivation.
Our objective is: every customer will choose Alpha Eden product as their wish.
3) Design Concept
A) Casual: Base on the concept of happiness, comfortable, young age to be the design blue print.
B) Trendy: To show the design of New Age Metropolis, using skillful handcraft, combine with best material selection.
C) Classic: Providing elegant and comfort classic shoes to all working lady.
4) Company Strategy
A) To persist each pair of shoe is by handwork.
B) Using the new and popular material.
C) Specially design for fitting Asian market.
D) European style shop decorating, giving the customer shopping pleasure.
E) Professionally trained salespeople giving the considerate service.
F) Alpha Eden promoting in different kind of channels, like advertising on T.V., magazine, bus stop, etc.
5) Material Selection
Alpha Eden very concern the quality, so we have strict selection of material and testing on every kind of material to ensure the product in good quality.
6) Sourcing
To ensure the product of Alpha Eden to meet international standard, part of them import from Europe, and the other will be designed by Smartop Int’ Investment Ltd. and production in the designated manufacturer.
Alpha Eden is most concerning the product safety, so every product must do testing through international qualified testing lab for meeting the international safety requirement.
With the strong and fully experienced back up and support, it is one of the reason why Alpha Eden can expand so quickly.
7) Membership
VIP membership has been setting over a year, now have around 2,000 members, Alpha Eden believe the members will become much more.
8) AE Strengthness
| A) |
Design team: Alpha Eden has its own design team, recruiting professional designer over the world. |
| B) |
Fitting: All styles are modify from the European fitting in order to fit the most of Asian foot. |
| C) |
Season selection: Alpha Eden will have two main seasons for new product, Spring/Summer and Fall/Winter, each season will have over 500 new styles. |
| D) |
Price: Every customers will agree Alpha Eden’s shoes are worth for it and because its best quality material and comfortable. |
| E) |
Product: Alpha Eden has its own development and production, that can help to control the operation flexible. |
9) AE Operation Concept
| A) |
Self design, production, operation, and intellectual property right. |
| B) |
Opening division company in different district can help in control. |
| C) |
By using unify computerized system, easy for daily operation through the network. |
| D) |
Logistic will distribute product to every shop by headquarter monitor. |
| E) |
All shops have unique and unify interior design. |
| F) |
All salespeople will be trained before serving in Alpha Eden shop. |
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